Improving Wellways UX, web & social

Improved Wellways UX and managed web & social media
Mental health NFP Wellways found that few people arrived at key pages. Google Analytics and Crazyegg App data was analysed and provided user behaviour on specific webpages. 

Scroll maps revealed that content was misplaced, making it hard for users to find programs or pages. Heat maps indicated a flawed navigation setup and a homepage with content arranged incorrectly. 

Video recordings showed users were confused with words/language and IA content structure.

This fragmented user journeys on the site. Only 37% used the homepage 

What did I change?

• Updated the homepage image to give it a fresh look.

• Changed some wording and IA structure

• Changed the order of the contents and removed some (not- required) items. 

• The result? An immediate increase in visitation. 

See Original landing page >>
See revised landing page >>

Built the multichannel audience website, Facebook and e-newsletter audience and managed several advertising campaigns.

Social media coordination and management (inc. Facebook advertising campaigns) for Wellways – 4 States in Australia Focused on Disability Care, NDIS, Homelessness, Aged Care, Community and Mental Health campaigns, news and events.

Advertising Campaigns for new staff, new clients and program participants across Australia (including targeted geolocated rural and remote campaigns for TAS, VIC, NSW and QLD)

Worked with senior Communications, Marketing, Events and Program staff to get the right message to the right audience.

Promoted Wellways Helpline and 3CR radio show Brainwaves and other Wellways and related programs. Linked Wellways to current & breaking news and shared good advice from the sector.